Simply Marketing Jobs is celebrating a major uplift in the number of job vacancies posted on the website during 2013, reporting a 35% rise compared with 2012.
The data suggests 2013 was a year for recruitment drives, with marketing departments seeking new talent to support business growth plans.
Our specialist jobs board was able to present marketing sector jobseekers with a total of 31,197 advertised roles in 2013, a big jump from the 23,065 posted by recruiters the year before. As a niche jobs board, Simply Marketing Jobs is a valuable source of job postings aimed specifically at marketing professionals. Jobseekers benefit from jobs aimed specifically towards their area of expertise and are more likely to gain a job suited to their skills. Recruiters are clearly seeing the advantage of tapping into a hugely relevant talent pool.
While London and the South East continue to dominate in terms of the numbers of marketing jobs advertised, Simply Marketing Jobs has also seen growth in vacancies advertised in Yorkshire, the North West and the West Midlands. Digital marketing, CRM and online analytics are skills particularly in demand, but there are plenty of opportunities for brand managers, marketing and PR generalists and direct marketing professionals.
Business growth bodes well for marketing opportunities
Industry indicators suggest 2014 will be another year of growth and this will translate to continuing optimism around marketing job opportunities and possibly salary growth for marketing professionals. According to the Marketing Confidence Monitor, compiled by the Chartered Institute of Marketing and Bloomberg, UK businesses are heading into 2014 are armed with aggressive growth ambitions, with 50% of businesses stating that growth now dominates the management agenda in their organization.
Thomas Brown, Associate Director, Research and Insights at CIM, says: “It is highly encouraging to see increasing business confidence over the past 12 months translating into an appetite for innovation, investment and job creation.”