BBC News appoints its first social media editor

BBC News has joined a small number of media groups and appointed Alex Gubbay as its first social media editor. He will be responsible for managing the existing UGC hub within BBC newswire, co-ordinating UGC newsgathering, comment and debate on all of the newsroom platforms. He will also help develop new ways for users to Read more

Manchester unveils £600k Christmas campaign

Manchester has today unveiled a £600,000 marketing campaign as it looks to entice Christmas shoppers to the city. The campaign is spearheaded by a TV ad directed by Oscar and Bafta nominated director Barry Purves, which breaks on ITV1 tomorrow to tie in with the city’s Christmas lights being switched on. It also includes posters, Read more

The X Factor becomes the ‘British Superbowl’ as advertising fees soar

Simon Cowell’s decision to give the twins John and Edward a reprieve on The X Factor may have prompted 3,000 complaints, but ITV is set to cash in on the controversy. The broadcaster is selling 30-second adverts to late buyers for an estimated £190,000 this month. Television industry insiders believe that the figure could come Read more

Woolworths launches Christmas campaign

Woolworths is launching a TV, press and online campaign this month to promote the retailer’s first Christmas since relaunching as an online brand in the summer. The campaign uses the strapline ‘Back online with more toys than Santa’ and features two Laurel & Hardy-style animated snowmen called Stan and Ollie. TV and press ads were Read more

Online will account for 20% of all Christmas sales

Online retail will reach £8.9bn this Christmas, representing 20% of all UK sales, according to a report from Kelkoo. The report, undertaken by the Centre for Retail Research on behalf of Kelkoo, predicted online shopping would account for a fifth of all shopping this Christmas, a 24% growth from £7.2bn last yea. It predicted retail Read more

Xbox to take over ad break during ITV's The X Factor

Microsoft will create an extended TV ad to air across an entire break during The X Factor next month as part of a wider push for its Xbox 360 console in the run-up to Christmas. The ad will promote the games console’s tie-up with BSkyB, which enables users to receive Sky TV channels via Sky Read more

Newcastle United FC searches for St James' naming-rights partner

Newcastle United is looking for a stadium naming-rights partner for its home ground, St James’ Park. The news follows owner Mike Ashley’s decision to take the club off the market. He had put the Championship outfit up for sale in June. While stadium naming rights are not as common in Britain as they are in Read more

Samsung seeks single agency for £23m advertising task

Samsung Electronics is reviewing its £23m UK ad account, with the aim of consolidating its brand and product advertising work for 2010 into a single retained agency. Marketing director Mikah Martin-Cruz is leading the review, which will involve Samsung’s current agencies CHI & Partners, Beattie McGuinness Bungay (BMB) and Grey London. Samsung’s relationship with its Read more

Nokia looking to sue Apple

Mobile phone maker Nokia is suing Apple to try to extract royalty payments, an analyst has suggested. Nokia said on Thursday that it was suing Apple for infringing patents on mobile phone technology for the iPhone. Piper Jaffray analyst Gene Munster estimates that the Finnish company might be looking to force royalty payments of 1-2% Read more

Amazon to desert Royal Mail over Christmas post strike threat

Online retailer Amazon is looking to other delivery services over fears a Royal Mail strike could disrupt crucial deliveries in the run-up to Christmas. The company is searching for ‘contingency measures’ as the bitter row over jobs, pay and services at the postal service escalates. The news comes as the Communication Workers Union is expected Read more