Are you all as excited about the new season of Game of Thrones as we are here at Simply Marketing Jobs? Though there’s no such thing as social media in the Seven Kingdoms, we think there’s some pretty good advice to be taken for your marketing work…
Have An Awesome Logo Design
The Direwolf of Stark. The Lion of Lannister. The Flayed Man of Bolton. Logos to rally behind and strike fear into your enemies.
These house sigils, as your logo should be, are instantly recognisable, even just by the colours – a red banner isn’t going to be for the Starks, any more than you’d associate red with Facebook. The key to this, as the Lannisters do, is to use your logo’s colour-scheme in all your marketing and promotional material. That way, a customer won’t even need to see the logo to know who the material is from.
Cultivate Some Brand Ambassadors
As the Lannisters have the Tyrells and other bannermen, to support them on and off the battlefield, you need some loyal customers to sing your praises too. Whether it’s people recommending you to their friends, sharing your social content or wearing a t-shirt with your logo on it, they are all helping you to promote your brand.
Beware of the slippery customers with Frey-like tendencies though – allegiances can and do change, so make sure you keep your brand ambassadors happy! We also don’t recommend marrying your daughter off in return for customer loyalty…
Keep Your Word
A recurring phrase in Game of Thrones, from many different characters is “words are wind”. Meaning of course, that they don’t believe a verbal promise, and are waiting for the actions to back it up. Now in Westeros there’s rarely a promise that gets kept, so you can see why they’re suspicious! But it’s vitally important that your customers are not suspicious of you. So for example, if you say your delivery time is 3 days, it needs to be 3 days. Prove your reliability from the start and your customers won’t question your claims in future.
Make Regular, Sociable Contact
Another common phrase is ‘dark wings, dark words’, uttered whenever a raven arrives with tidings, usually of death or disaster in the Seven Kingdoms! Your customers however, should look forward to your communications – or at the very least not dread them! Whether contacting by email, phone or direct mail, it’s so important to stay engaging, and not bombard your contacts – either with the volume of contact or with overly pushy sales content. Share offers, jokes, news and tips, so your contact list will enjoy receiving your material.